InsightUnlocked

We help museums, galleries, theatres and other cultural organisations to increase their audience focus: to better understand their audiences (insight), to translate this into clear intentions (strategy), and to embed strategies and audience thinking in the organisation (activation), in order to unlock audience potential for the organisation and relevant outcomes for visitors. InsightUnlocked's services are based on its founding director's experience of increasing strategic audience focus at Tate and her previous background of brand marketing, business and organisational development at Procter&Gamble, as well as the ideas of human-centred design thinking. Audience focus is central to InsightUnlocked's practice (read the Manifesto for Audience Focus or do the short audience-focus health check to find out how audience focused you are). Based in Auckland we work with organisations in Aotearoa New Zealand and internationally.