Insite Ooh
INSITE OOH is dedicated to gather all the news and updates on the ground within the covered markets. Our first steps are focused on the Egyptian market, and more particular in The Greater Cairo, the biggest market in the MENA Region in terms of capacity and activity. We are working on expanding our coverage to all of Egypt within 2017, and plan to reach other markets in the MENA Region within the next stages. We have developed a business concept that provides information that no one else gathers in the industry, hence it is strongly needed by the marketing, advertising and involved business community. INSITE OOH was really initiated to give them what they are looking for and cannot get easily. Thanks to our co-branded service MOOH (Monitoring OOH), with their dedicated team of scouters running day and night to collect, analyze and categorize the on-ground data, we can provide relevant insights and turn them into a live OOH market digest. Our brand is therefore client-oriented: we listen to our clients and to our audiences, and we refine our services and solutions accordingly to meet their expectations. Our brand's stakeholders can be identified as: CEOs CMOs Business Managers Marketing Managers Marketing Officers Marketing Analysts Branding Managers Branding Specialists Advertising Professionals Advertising Agencies Media Planners Media Booking Agencies Media Booking Agents OOH media agencies OOH Media owners Production Houses Egypt Is The Region's Highest Economic Strength Egypt is the region's highest economic strength in the MENA region as addressed by Moodys "Global Credit Research" dated 15th. January 2017; Despite a series of negative shocks, Egypt retains the region's highest economic strength assessment, which reflects not only its scale but also its growth outlook compared to peers. Moody's forecasts Egypt's economy to grow by 4.0% and 4.5% in 2017-18, supported largely by private consumption, as well as increasing public and private investment.