InterRed

Right from the get-go, the aim of the ambitious computer scientists and engineers was to develop innovative products of outstanding quality and to make sure that customer projects are implemented in a professional manner. The key prerequisite for achieving this is a comprehensive, competent and personal customer service. After three years of development and consulting work in various areas of database design and management, the visionary creators recognized early on the importance of the Internet and digital media in general for the emerging information and knowledge society. In the same way as industrial production emerged from handicraft, digital media would revolutionize the conventional production and dissemination of information. "InterRed" was developed as early as 1995 and released in the same year as one of the first content management systems on the German market. Even at this early stage, the team headed by the founder, Dr. André Klahold, had the vision to recognize that two key strategies would be necessary for a future-oriented product. First, the system had to be flexible enough so that it could be used to collect and manage all different kinds of information in a centralized manner. All data - be it editorial articles, product information, advertisements, master data, etc. - would have to meet the high quality requirements of the information society. On the other hand, even early concepts recognized that the information distribution channels, as well as the way that information is created and managed, would likely change with the advent of new digital media. However, it was also recognized that the classic forms and channels would not be replaced entirely. This realization led to the vision of creating InterRed as a system which enables the centralized management of all types of content and which can be used to provide and disseminate content via any output media. This concept could only be realized with a database design whose versatility was unparalleled in the IT world and with cross-media content management. These considerations kick-started an intensive year-long design and development process that created the basis for the cross-media, neutral management of information. The focus shifted to the first output layer - the web - only after the fundamentals were completed. This prudence and the enormous development effort are the key reasons why InterRed remains one of the few systems on the German market whose core component never had to be redesigned. The strategic decision in favor of this special concept leads to a very unique and innovative course of development, which is also particularly beneficial for the customers of the company. Today