invisaWear Technologies

invisaWear creates safety devices that are disguised as everyday accessories. They look like necklaces, bracelets, keychains, fitness bands, and even hair scrunchies but they all have a button hidden on the back. When double-pressed, invisaWear products send a text message to up-to five pre-selected emergency contacts; the text notifies the emergency contacts that the user is requesting help and contains a link to the user's location. The jewelry also offers an optional contact 9-1-1 feature. Rajia Abdelaziz, Co-Founder and CEO of invisaWear, started the company after a scary incident when a car full of men followed her and started yelling inappropriate comments. Luckily, Rajia was able to run and get in her car, unharmed; the harrowing experience inspired her to create fashion jewelry that doubles as a safety device.