iVET360

Headquartered in Portland, Oregon, iVET360 helps private practice, primary-care veterinary hospitals with comprehensive marketing strategies, staff development, and analytic trend tracking. Strategies like these have been instrumental to the success of the veterinary hospitals iVET360 assists. iVET360 clients logged significant growth in 2015 and saw an average 17 percent increase in revenue and a 24 percent increase in new client growth by utilizing strategies like these. Experts from iVET360 recommend for all veterinary hospitals to utilize proven tips like these to improve their marketing reach. 1. Facebook Ads: Facebook ads are targeted feed posts that go to your desired audience, usually pet owners in nearby zip codes. Their customization and low cost make them an easy ad buy for call-to-action ads to branding pieces. If properly utilized, Facebook ads can generate an average of $72,000 in revenue for veterinary practices at a cost of $3,650 per year, only $10 a day. 2. Call Tracking: Whether it is a big or small marketing promotion, it's important to track the effectiveness and determine your return on investment. Doing this will allow your practice to improve future marketing efforts and tactics. Call tracking systems allow veterinary hospitals to record and score calls for front office staff training and development. These systems also convert more calls to revenue by generating appointments and increasing pet owner satisfaction rates.