Jala Clothing

Jala, a SoCal, yoga-inspired apparel brand, was established in 2008 by Kelly Kolterman an artist, yoga studio owner, and yoga teacher. In Sanskrit, "jala" means "sacred waters of life". In yoga, water symbolizes transformation, creativity, and adaptability. Jala's logo, the lotus flower, symbolizes infinite possibilities within oneself and the potential to connect to a higher consciousness. Jala's soft, buttery fabrics, comfortable flowing styles, and positive designs fuse mindfulness, yoga, and fashion. Jala is committed to following ethical and responsible business practices and manufacturing. We seek out suppliers that conserve resources, manufacture locally and ethically, and are California family-owned. Jala engages in many green business practices including recycling trash, shipping boxes, bags, and clothing hangers. We run a paperless office and even opt out of heat or air conditioning to have less impact on the environment. Learn more about Jala Green. At Jala, the term "seva" holds a special meaning. It is one of the simplest, yet most profound and life changing ways that they can put spiritual knowledge into action. Seva means "How may I serve you? or "Can I help you? At Jala, we believe in giving back through charitable services. Jala partners with Yoga Gives Back. A non-profit organization whose mission is to help mothers in India start their own businesses and send their children to school. 100% of the profits from the Yoga Gives Back collection support the mothers and children of India.