Jimmy Lion

Jimmy Lion offers premium quality socks for $14 compared to high-end fashion brands average price of $30. We want to provide our customers with a great shopping experience by selling individual pairs and packs. While other brands include their less popular designs in their packs, we offer customizable packs of four pairs where customers can pick the socks they like the most and we send them in a cool packaging. We also offer recommended packs dedicated to our friends and inspired on their personalities. By selling packs of 4 pairs we reduce packaging, handling and shipping costs per unit and thus we are able to give our customers 1 pair for free. In addition, we offer free shipping in the US for all orders of more than one pair and for all of our packs. Getting the right product has been their biggest, although extremely rewarding challenge. As Guillermo puts it "with no previous experience in the fashion world, we knew that we would struggle creating clothing from scratch. Socks however are pretty standard in shape; it is more about the quality of the materials and the production process, and a great graphic design". They spent five months visiting over 30 factories in four different countries in Europe seeking for the finest socks. They got samples produced from all of them and analyzed and compared their quality, design, durability and cost. In the summer of 2013, they finally found a factory in Portugal, which manufactured a product that met all their requirements. At Jimmy Lion they are obsessed with quality and design. As Felipe tells it, "our socks are manufactured using the softest yarns and following a strict quality control process. We use 200-needle knitting machines and the softest combed cotton to create exceptional comfort and durability. We have reinforced the cuff to prevent socks falling down around the ankles. Also, our socks toes are carefully hand linked one by one providing supreme softness". In terms of design and as Alvaro describes "we offer an alternative to boring and uninspiring socks. We design our socks in NYC inspired by the energy of the city. We carefully develop each design to let our customers express their personality, bringing out the lion side we all have inside of us! Their first production is composed of 36 designs available in men and women sizes and has been financed via founders' savings. As they say, Stern has helped them to develop their project in many ways. When asked to give for advice to other Sternies the founders suggested "Don't be afraid to share your idea with other people and especially don't be shy to ask questions. In every meeting that we have had we have received very valuable advice and we have always been put in touch with someone else! And by all means, starting up a company is challenging, but the moment is now, with a time horizon of two years ahead, and the place is here. Take advantage of Stern's so valuable resources and what NYC has to offer".