Josh Wood Colour

Led by Josh Wood, CEO and founder, Josh Wood Colour offers an expert led approach to home hair colour. Its range - including root concealer toolkits, colour specific shampoo and conditioners, glosses and special 'shade shots' that create tailored tones - have been stocked in several hundred of Boots stores in the UK. The brand sold 240,000 of its products in its first year, contributing to Boots' first growth spike and most successful launch in the category in more than a decade.