Joules

Established in Britain by Tom Joule three decades ago, Joules is a premium lifestyle brand with an authentic heritage. The Joules story began in 1989, when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Today, it is a true multi-channel lifestyle brand; its products are available through its own retail stores, online, at rural shows and events and wholesale channels both in the UK and internationally. Joules carefully designs and sells clothing, footwear and accessories for women, men and children, as well as ever-growing homeware, eyewear and licensed product collections. The brand's values of quality, Britishness, family, and humour, coupled with its unique use of colour and print set Joules apart. This approach, along with an unwavering attention to detail and drive to surprise and delight its customers with unexpected details, has been central to the brand's success and remains at the heart of everything Joules creates. During 2019 the brand will celebrate its 30th birthday, marking three decades of Joules delivering fun, quality clothing for families and friends to make lasting memories together. The brand has some very exciting celebrations planned throughout the year, built around some of the special moments shared with its customers since the Joules story began back in 1989.