Lafayette Instrument

Lafayette Instrument Company (LIC) was established in 1947 with its one employee and an 8 x 10 foot shed for a workshop. (The company's name paid homage to the city that had nurtured Max.) The fledgling company quickly expanded and required increasingly larger facilities and, under Max's leadership, Lafayette Instrument quickly became the market leader in psychophysiological instrumentation for schools and university laboratories. The company's first promotional catalog was printed in 1954, and a message on the front read, in part: "We are always open to constructive criticism and suggestions from our customers. It is our aim to build instruments of high quality and at a reasonable cost.