LatamLy

We identify IT brands based on spotted opportunities, numerous market studies and purchasing behavior of hispanic population. Using our rigorous market research systems we are able to deep dive into your brand to diagnose issues, recommend solutions, look for future red flags and uncover opportunities for growth. We become your brand. As branding experts, we&s;ll work all way from brand inception to established brand refreshes. We&s;ll tell your brand unique story and design a scalable brand identity and art direction to position your brand for sucess. We offer intermediation between the factory and the distributor, reducing the cultural gap. We look for business relationships that endure over time, we do not work for isolated opportunities and as a consequence we invest in HR (Product Managers) on each country, in each Distributor, to ensure compliance with the stated objectives. We lead strategic ideation and workshops across a wide range of topics, including brand development, distribution expansion, personal audience segmentation and customer experience. We know how Latin American consumers think about the technological market and what to do to know the brands we develop. We look for a correct and intelligent prospecting of potential wholesale partners and distributors. Some of our selection criteria for wholesale distributors are: masivity, Point of sale capillarity, Sales-Force size and professional structure. Using digital and traditional marketing channels, we identify, engage, and buld relationships with customers. Our data-driven strategies and techniques boost consumer engagement, raise brand visibility, and drive converstions (ROI). LatamLy four-step process, crafted from working with many clients, utilizes tried-and-tested strategic and creative techniques that unlock opportunities to build brand and business success.