Lidl Danmark
Lidl is one of Europe's leading retailers with several stores in different countries. Its successful expansion that has taken place throughout Europe has made them one of the largest discount chains, both in terms of turnover and financial strength. Its basic principle is that the customer should have it as easy as possible, and this principle is the key to its success. The company buys and sells with the objective to offer its customers every day the best quality at the best price. The company was established in Germany during the 1930s. Today, Lidl is an international supermarket chain with companies across Europe. The first Lidl store was opened in 1970 in Ludwigshafen. Since 1990, Lidl has been one of Europe's leading grocery chains.