Life's Abundance

Lifes Abundance has been making and selling healthy pet food since 1999, and its never had a product recalled, a record that makes CEO Lester Thornhill, a native Trinidadian, proud. It relies on customers to market its products, as in multilevel marketing, but with a crucial difference: There are no quotas, and no one is required to buy or sell anything. That not only means a lot of repeat customers but also lets the company keep its goods out of big-box stores and Amazon, which is a matter of principle, Thornhill says, enabling Lifes Abundance to manufacture in small batches and guarantee freshness and quality.