Liquid Asset Partners

Since 1974, Liquid Asset Partners, based in Grand Rapids, MI, is an acquisition and disposition leader in motorsports, retail and wholesale industries across North America. Liquid Asset Partners specializes in creative ways to assist companies in unlocking value from underperforming assets. Some notable projects include Assets of John Parham's (owner of National Motorcycle Museum), Skip Barber Racing School, Erik Buell Racing (motorcycles), BarcLounger, Circuit City, the Indian Motorcycle Company, and more.