Liquid Labs

Liquid Labs is neither a startup nor a corporate. Liquid Labs is the innovation lab for corporate strategy. We are not a venture capital fund, nor do we invest in external teams or companies. Liquid Labs is structured as a separate entity of the Otto Group, a worldwide operating retail and service group, and we are focused on building products for the group. We source our own ideas and this means we are attending industry events and speaking with our contacts to generate ideas. Our team is made up of people with technical and business skill sets, located under one roof. Although our projects are independent businesses with their own teams, everyone is working for the benefit of Liquid Labs. Although we do have the ability to spin out projects and raise external venture capital, our priority remains to generate products for the Otto Group. top