Little Arrows

We are incredibly excited to announce the launch of our new company, Little Arrows. Little Arrows is a strategic design studio that creates elegant digital experiences. The "we" in question are our two founders, Marci Ikeler and Aaron Rutledge. Together, we have a combined 30 years of experience in digital. We've both been passionate about the internet since the days when modems were required and tags were cool. Our careers and interests have developed in parallel to the proliferation of the internet. We've both worked with startups, Fortune-500 companies, and advertising firms to bring brands and businesses to life online. Through our journeys, we've come to believe that strategy and design are intrinsically linked. Understanding real human behaviors and identifying opportunities to nudge them is the sweet spot for businesses of the future. We can help make this happen. As a new company, we will undoubtedly evolve our vision and approach over the coming months. Please follow our blog for our thoughts as we undertake this journey.