Liv Cycling

Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Bonnie Tu as part of Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all women who ride-from beginners to pros. With a global team of retailers, athletes, and events, plus an increasing digital presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences, Liv strives to grow the community of women in the sport and be the number one resource for women cyclists around the world.