MADS

MADS is the leading independent ad serving solution provider in Europe. Our innovative solutions, embedded in our Supply Side Platform (SSP), help our customers to derive the highest value for their digital media assets and provide consumers with a more relevant and personalized advertising experience across different screens. MADS was created with a simple prediction that is now becoming a reality: that 'everything would become mobile'. From the very beginning in 2006 we've worked closely with mobile operators and Publishers from all over the world to fuel the development of a rich feature set for mobile advertising, features that are now embedded in the MADS ONE Platform. This is why industry experts sometimes refer to us as 'The Mobile SSP'.