Marketing Interactions

We help you turn prospects into buyers. Since 2007, Marketing Interactions, Inc. has worked with B2B companies with complex sales to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process - what Ardath Albee, CEO, calls The Continuum Experience. Results-oriented content marketing programs require a well designed and executed digital marketing strategy. Marketing Interactions works with clients to create radically-relevant strategies along with the underlying processes to execute and optimize results. It's always about your buyers and customers. Ardath Albee, B2B Marketing Strategist and CEO, believes that digital marketing strategy always begins with buyer personas that help marketers and salespeople and the organization clearly understand who their audiences are, what they care about most deeply and who they must gain consensus from to embrace change. With these insights clearly established, you can now create overall messaging and positioning platforms that inform content marketing strategy and the development of marketing content that powers integrated digital and social initiatives that drive pipeline momentum that produce more qualified sales opportunities. With strategic, integrated marketing processes in place, making the transition from traditional marketing to customer-obsessed marketing is made simpler and more effective.