McVicker & Higginbotham

McVicker & Higginbotham has provided direct response services to New York City's major nonprofits for more than 50 years. Its expertise ranges from working with leading museums and universities to plan and execute large highly personalized, targeted direct mail appeals to printing and mailing small-run full-color digital postcards in just a few days. Its core client focus is on museums, performing arts, health care and educational institutions. By concentrating on these niches, the company has evolved into more than just a mail shop, advising its clients on the best tactics to grow their membership and acquire and retain donors. The McVicker team is unsurpassed in nonprofit direct response. Its data managers and letter shop excel at flagging potential data problems and setting up complicated merge documents with variable data. Its printing experts work within designers' specifications to create beautiful printed pieces that meet postal mailing requirements. Its floor production staff works quickly but efficiently to assemble each mailing and to get it out the door on time.