Messages That Matter

Messages that Matter helps software companies develop positioning strategies that build awareness and drive demand for their products and services. We give marketing professionals the knowledge and tools they need to develop powerful message strategies that differentiate their products and services from those of the competition. We use a formal, systematic methodology to insure your positioning strategy is unique, believable and can adapt to all your marketing communications. These include brochures, Web sites, sales presentations and advertisements. We teach methodology during our one-day workshop, "Effective Positioning - How to talk so the market will listen. Our goal is to transfer our knowledge and methodologies so client teams can take responsibility for message strategy development. We strive to make our clients self-sufficient. The benefits of effective positioning include: Increased sales, share and profit Stronger preference for your company's brands Higher competitive barriers Committed, lifetime customers Marketing efficiencies Greater shareholder reward A positioning strategy makes it easier to deliver the same message across all marketing media including Web sites, brochures, advertisements and presentations to investors, industry analysts and prospects. Repetition is one of the most important factors in claiming a position and giving it staying power. Remember, you'll get tired of your message strategy long before your target audience is tired of it - and sometimes even before all your audiences have heard your positioning for the first time. Give it a chance to work. How we help with positioning: We'll teach you a proven process Learn how to make a unique claim Learn the importance of the 3 Cs in positioning Provide standard materials and reference guide Transfer knowledge to you Share experiences and insight Learn to set competitive traps Provide a tool to create your competitive map