Daily Mirror

The Mirror is known for its strong social conscience. More than a century ago we led the campaign for more lifeboats on ships after the deaths of the poorest on board the Titanic. We campaigned against the ivory trade and seal clubbing and helped create the World Wildlife Fund. Our battle alongside families of the 96 victims of the Hillsborough Disaster changed the course of history. More recently we waged a campaign to save the British steel industry. And our long-running campaign calling for a change in the law on organ donation, which could save 500 lives every year, has recently resulted in a pledge to change from the Prime Minister. This has been a huge victory for the Mirror. And our annual Pride of Britain Awards, celebrating the ordinary people of this country who have achieved extraordinary things, reflects the very best of the Mirror and its values. Politically the Mirror sits left of centre. It has backed the Labour Party in every election since 1945. The Mirror has always sought to entertain its readers as well as inform them. Our showbusiness and television coverage is among the best in the industry. We have led the way on dozens of showbiz exclusive stories over the years. And of course we are the home of sport - particularly football. Our coverage of Premier and lower league clubs is extensive and regularly shapes the sports news agenda. After a long history of the Mirror in print, we have been proud of the rapid growth of our online operation in recent years. Reporters and writers from print and online work closely together to ensure the very best of our journalism is available to readers however they reach us. Mirror.co.uk publishes stories by the Mirror Online team as well as the Daily Mirror, Sunday Mirror and Sunday People. We also work closely with colleagues at sister Trinity Mirror titles across Britain and Ireland. Our mission is to make sense of a rapidly changing world for our readers. To challenge wrongs where we see them. To stand up for the underdog against authority. And to entertain.