Mobiiworld

We aimed to establish a seamless digital link between the bank, luxury cars and consumers. So we created an interactive and engaging way of promoting the loan scheme via an augmented reality app. A McLaren car was placed at the event, with an iPad in front of it. The app generated a 3D model of the McLaren car super-imposed on the actual car, where users could change the wheel rims, number plate and colour on the iPad screen, to suit their style and preference. The activation drew lot of attention and the bank received increase in numbers of queries for the loan scheme.