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Sisun Lee first discovered magic elixirs designed to help with rough mornings after drinking while on a trip home to South Korea in 2016. Amazed by how effective they were, he dove into research and connected with Dr. Jing Liang, a DHM researcher and USC professor. From there, he created the first version of Morning Recovery, launched on Indiegogo, and raised over $250,000 from customers all over the world to get things going. They’ve been growing ever since.