Morgan & Corinth

We use an advanced blend of research, science, mathematics, psychology and design to help companies create meaningful experiences. We're currently especially interested in retail and eCommerce oriented work, where our collective background designing experiences for over 20 e-tailers, has created a proprietary toolbox of best practices. We're using this toolbox worldwide, from Guam to Brazil, gaining knowledge of how subtle differences in culture require variations in information architecture, design and taxonomy. Our approach is anchored by design thinking. Using a set of proprietary analytical, generative and ideation techniques, we help our clients see what their current experiences could look like in the future, or what a completely new experience could do to help create value for their customers. These human-centered ideas are iterated using design prototypes, until we find the perfect balance amidst customer needs, business goals and technical feasibility. Here are some examples of what we've helped clients with: • Redesigning complex Web experiences to increase purchase conversion and brand stickiness. • Mapping global touch-points across an entire organization to find points of breakdown in the customer experience. • Creating a vivid future-state vision of the overall customer experience, and a detailed roadmap of how to get there from here. • Using a "mobile first" design philosophy to create location-aware applications for tablet and smaller form factors.