MutualMind

MutualMind is a "Social Listening as a Service" platform that empowers agencies, service providers and OEM partners to monitor as well as promote brands on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform, including the company's Command Center infrastructure, can be used for a number of business applications including: measuring market receptivity to products or services, tracking consumer sentiment, implementing social word-of-mouth (WOM) promotions, monitoring for reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few. MutualMind, an IBM Business Partner is privately held and based at the company's office in Addison (North Dallas), Texas.