Florida Health Choices Florida Health Choices

Florida Health Choices was created in response to a vastly changing health care environment to help individuals and small business owners in Florida make sense of the complex health insurance system. ... We manage Florida's Health Insurance Marketplace, an online shopping site that gives Floridians easy access to affordable insurance and health care service options and products. Through the Marketplace, consumers and businesses can compare multiple products side by side, enroll in the option that best fits their needs, and access important information. Over time, the Marketplace will evolve and grow to include more vendors, products and web-based functionality.