MyOptique Group

MyOptique is a major online player across all eyewear categories - prescription glasses, contact lenses and sunglasses - in Europe. It has enjoyed double-digit growth over each of the last eight years. The Group operates six online retail brands - Glasses Direct, SunglassesShop, LensOn, Lensbest, Eyewearbrands and Netzoptiker. Together they have served three million customers and have shipped over 280 million contact lenses and 7 million glasses and sunglasses. MyOptique's brands share a record of driving innovation to provide the best possible customer experience. Glasses Direct (founded by Jamie Murray Wells), was the first to take prescription eyewear online, to offer customers a home trial, and to have a virtual mirror. Lensbest was the first to sell contact lenses by mail order in Germany, and to sell own brand contacts as a fully certified medical producer. LensOn was the first in the Nordics to introduce one click reordering for contact lenses. The innovation continues - in 2015 Glasses Direct was recognised as delivering the best ecommerce experience in the Retail Week Customer Experience Awards, winning Outstanding Digital Experience for Ditto, its new cutting-edge 3D virtual try on service. It is also a Future Fifty company - recognised by the British Government for its growth and innovation in the optical market.