National Research Group

National Research Group (NRG) is one of the largest companies providing film studios with market research about their releases and operates from offices in Los Angeles and London. The company's qualitative services include focus groups, in-depth interviews, ideation & co-creation workshops, expert think tanks (roundtables), in-person intercepts, ethnography, and influencer meetups. They also offer a wide range of quantitative services including ad & campaign effectiveness, attitude & usage, brand management, concept development, creative testing, customer satisfaction, forecasting & demand planning, path-to-purchase, and more. In addition to their qualitative and quantitative services, the company also provides storytelling services that include visual reporting, audience/segment profiles, videography, infographics, and interactive dashboard.