The New Wheel

The New Wheel was founded in 2010 by Brett Thurber and Karen Wiener out of a passion for electric bikes and what they can do. It has grown from a mobile bike shop powered by Brett after graduating from UC Berkeley in 2009, to a vibrant store on the top of Bernal Heights in San Francisco. At its core, The New Wheel has always centered on a commitment to our customers through our careful selection of technology, our top-notch service, our very high standards and our unwavering optimism for the future of transportation and electric bikes in the Bay Area. The New Wheel is on a mission to not only change the way we get around, but to bring good things and fresh ideas into the lives of people in our community, the city we love, and California as a whole.