No Fear

Energy Drink: No Fear markets the popular No Fear Energy drink. Since its inception in 2004, No Fear Energy is a drink that has become one of the most recognizable and available drinks on the shelf. Now backed by industry giant Pepsi, No Fear Energy continues to enjoy success in this hotly contested sector. The drink is available in three flavors, original, sugar free, and just launched in 2008, the citrus "Motherload" saturated with vitamin B and vitamin C. Retail Stores: No Fear owns and operates over 50 No Fear retail stores. No Fear has continued forward with its aggressive growth strategy in the national retail sector. Retail stores are located in California, Arizona, Nevada, Florida, Colorado, Minnesota, North Carolina, Oregon and Hawaii and most recently, Texas. No Fear Distribution: Since 1990, No Fear has been the leading marketer of the alternative sports lifestyle and alternative sports products. No Fear distributes products to approximately 2,500 wholesale accounts. These accounts are exclusively young men's specialty accounts and include motorcycle, fight and surf shops.