Novi

Novi is a technology platform that uses AI to ingest proprietary chemical information from chemical manufacturers or suppliers and create chemical profiles at the trade material level. It enables brands and formulators on the platform to access data for any trade material of interest to assess an ingredient currently in use, find safer alternatives, or discover new ingredients that meet their standards. Retailers verify that brands only use ingredients that meet their standards. The company is dedicated to solving the large hurdle of scalable data management by acting as the third-party to translate relevant proprietary information between suppliers and brands.