NutiFood

Originated from successes of researches and clinical applications of Ho Chi Minh City Nutrition Center, Dong Tam Nutrition Food Joint Stock Company, the original name of Nutifood, was established on March 29th, 2000. Originated from successes of researches and clinical applications of Ho Chi Minh City Nutrition Center, Dong Tam Nutrition Food Joint Stock Company, the original name of Nutifood, was established on March 29th, 2000. From the beginning, the company's nutritional products have really been "impressive" on the market with quality, formulas, and ingredients equivalent to imported products. However, their organoleptic characteristics and price are very suitable for Vietnamese consumers. NutiFood's original products include 3 groups: feeding nutritional powder, nutritional milk powder and high energy nutritional food, etc. Those days, with a mission of providing nutrition solutions suitable for every demand of each age group, each pathology and other special needs, with knowledge of nutrition, and good customer care, sales force was trusted by the market even though it was still 'thin'. In spite of not being really professional, NutiFood's images and activities has been continuously voted as Top 5 Vietnam high quality goods by Vietnamese consumers since 2001. Since 2003, NutiFood has built a professional distribution system expanding throughout 64 provinces and cities with the ambitious campaign " The great fish eats the small", against multinational companies to hold most of market share in Vietnam. As a result, its revenue has increased more than 250% annually, accounting for the highest share of full cream milk powder. Since then, it has become a "phenomenon" studied by Departments and Schools specializing in Business Administration. In the book "Branding for Leaders", the famous expert, Richard Moore, stated: "With a specific market focus, with a memorable brand name and an concentrated trademark identity, Nutifood has been ready for next successes in Vietnam as well as export market".