Omnia Fishing

Omnia Fishing was born from the premise that anglers rely on data about the changing, complex relationships between the water body, fish species, technique, season and product attributes. Omnia has built the first scalable ecommerce platform to organize content and products to make shopping relevant based on all those details. The result is a unique shopping experience for every lake and an algorithm that learns based on a number of inputs to constantly get smarter. In building a shop-by-lake concept to sort through all the noise for an angler, Omnia has addressed the root cause that has prevented billions in annual online tackle purchases every year. This establishes a relationship directly with the consumer and reconnect them with the vendors that invest so much in creating great products for specific use cases. Advanced anglers can use the Omnia platform to file fishing reports on lake pages for the lakes they fish and provide context to the brands they use. This engagement can be used to build their reputation in the fishing industry, get noticed by brands, and receive tackle credits for making useful suggestions. Novice anglers can use the lake specific shopping experience and fishing reports to see only relevant tackle products that will send them to the water more prepared and access instruction on how to use those products effectively.