OPTiFi
An early adopter of out-of-home media, OPTiFi has been refining its model of anonymized, mobile analytics since 2011 to provide brands and advertisers with the most reliable, efficient metrics for improving audience experience, while protecting consumer privacy. OPTiFi's latest media-driven, audience-conversion insights anticipate the growing significance of media to all businesses wishing to link people, places and media.
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