Optima Value Group

Optima Connect was established in 2005 and is part of the Optima Value Group. The Edinburgh based group is independent and a UK leader in understanding and delivering business intelligence and customer marketing solutions. Optima Connect help clients use data in the acquisition, development and retention of profitable customers. It currently has 30 million records under management, handles over one billion transactions annually and drives over 400 DM, eDM and mobile marketing campaigns, including over 50 million email sends every year. Optima Connect also coordinate the print production of almost 30 million items annually and offer a variable data print management service that uses data insights to create highly personalised cross channel communications.