OrangeBuddies Media

From Harderwijk we cover the Dutch, Belgian (Flemish), German and UK markets and the other countries from our office in Barcelona. For each country we have a team with different disciplines, such as sales, content, marketing and native speakers. Through good training, frequent meetings and communication moments and continuous optimization of our systems (which we have developed and maintained in-house), it is possible to establish and scale our concept in multiple countries. 6 - Are there many differences in online behavior or e-commerce landscape between the different countries? As I just mentioned in relation to membership recruitment, there are indeed differences per country. This also applies to the online behavior of consumers, which is reflected for example in the (differences in) successful webshops per country and the discount offers that people are interested in. That is why it is a must to work with native speakers, from the country concerned. They know the culture, the needs of the consumers and what else is going on. 7 - Do you have a lot of competition in the Netherlands / abroad? We sail our own course and I believe that competition only keeps you on your toes. We also discuss developments in the market on a regular basis. Cashback is still relatively unknown in many countries, and with several players operating in the market, awareness of cashback is only increasing. We see that as a positive thing. 8 - Why is it interesting for advertisers/webshop owners to work with you? Advertisers are looking for reach, and even more specifically for consumers who shop online. The cashback websites of OrangeBuddies Media have built up a huge reach in recent years. These are loyal members who frequently store online and come back for repeat purchases. For advertisers and webshops that are active in multiple countries, we can also set up a promotion in multiple countries so that they do not have to use different channels. They also often use the segmentation possibilities that our systems offer to target the right audience. 9 - How do you see the future of cashback within affiliate marketing? Very positive.