oVertone Haircare

Motivated by years of damaged and faded hair, oVertone founders Maegan Scarlett and Liora Dudar created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors. Since its launch in 2014, oVertone has become known as an industry disruptor in the hair color world, offering consumers an easy, accessible hair color option that improves the condition of hair as it adds color. The company is headquartered in Denver.