Oxford Risk Research & Analysis

Oxford Risk is a spin-out company of the University of Oxford. The company was founded in 2002 by three prominent academics: Professor Lord Krebs Kt FRS, Professor Alex Kacelnik FRS, and Dr. Ed Mitchell. Between them, they have published hundreds of scientific research papers in behavioural ecology, behavioural economics, risk psychology and decision-making. Oxford Risk strives to help clients improve results by enabling them to make better informed decisions. We do this by providing innovative solutions that address risk; these solutions increase our client's confidence and credibility over a range of risk situations. The term 'risk' means different things to different people. As expert practitioners, this is how we define and manage risk in risk psychology and decision-making: 'Whilst some actions have only one possible consequence, others may have a range of consequences with different likelihoods. In these cases, the correct judgment requires the evaluation of all the range of possible consequences, and not simply the average or most likely ones. In making a choice between alternative courses of action, one must weigh the possible consequences alongside the probabilities of each ensuing outcome.