Path Intelligence

Founded in 2004, Path Intelligence offers dynamic, data-driven insights into shopper behavior, to fill the data void experienced by retailers who could previously only evaluate consumer needs and behaviors at the final point of sale. Research demonstrates that 80% of shoppers spend between 20-40 minutes in a store without buying anything, indicating a substantial knowledge gap in how outlets currently meet customer expectations. Mirroring the advantages that 'Web Analytics' bring to online retailers, Path Intelligence detects signals from mobile devices. The signal detected is instantly 'hashed' to ensure total anonymity and privacy and is then combined with proprietary mathematical algorithms to map visitor journeys. By using the mobile device as proxy for a shopper, Path Intelligence helps its customers understand shopper behavior, the relationship between retail brands, and the performance of different departments or stores. Maximizing store income and optimizing the shopper experience; the technology offers significant benefits to shoppers and retailers alike.