Player Research

Player Research is an award-winning user research studio in Brighton, UK. Established in 2012, Player Research has helped hundreds of developers across a wide variety of genres achieve their vision, and in doing so have impacted more than half a billion players worldwide. Clients of Player Research include chart-topping, number-one ranking, number-one selling, and award-winning titles across mobile, online, PC, indie, and AAA development. Their researchers have backgrounds in Human-Computer Interaction, Computer Science, Psychology, Human Factors and Neuroscience. They've analysed hundreds of games, and undertaken thousands of hours of playtesting both at Player Research and elsewhere in the games industry, totalling decades of research experience. By drawing on expert knowledge as well as practical experience from watching and analysing real players they provide actionable and easily digested usability and player experience data for the game development community.