Podtrac

Podtrac has been a leader in podcast advertising and measurement, representing high-quality popular podcasts and advertisers, and has measured and analyzed more than seven billion unique downloads across 10,000 of the most popular podcasts for 10 years. Podtrac wrote the first white paper on podcast measurement in 2005 and has provided advertisers with the demographics data on thousands of podcasts to identify the shows that best meet their target demographic.