Point Consulting

Point Consulting developed a comprehensive view of our client's major competitors across each segment and country of operation. Specifically, we conducted extensive research to understand each competitor's market presence, overall business strategy and product offering per segment. We also provided a global view of each market, detailing the microenvironment and providing market insights. In each country, we established the key trends shaping and affecting the landscape. Issues facing each of the segments were detailed, as well as how our client tended to approach the market in terms of branding and marketing messages. We then compared approach-to-market strategies and benchmarked product offerings across segments and competitors, providing key information into segment and sector dynamics. Point Consulting delivered a final report detailing findings, as well as strategic insights into areas to improve and opportunities to harness. We ensured an all-around understanding of the market and competitive environment, helping our client build its competitive advantage.