PopUp Play

PopUp Play is empowering tomorrow's engineers, architects and designers by helping kids learn to design and build their own toys. Through our iPad app, the PopUp Play Build Lab, kids explore their digital design curiosity and create custom playhouses like castles, gingerbread houses and rocket ships. Within a few days, PopUp Play delivers a child-sized play structure, exactly as imagined and created by the child. Assembled in minutes, the fiberboard playhouse is ready to be colored and decorated and transformed into the child's personal domain and new favorite place to imagine and play. Founded by big kid engineers Amelia Cosgrove and her husband Bryan Thomas, PopUp Play is kid-tested and kid-engineered to bring digital play to life.