Power

Power of Privé (POP) is a Toronto-based brand-positioning consultancy. We deliver bespoke strategies and specialist advice to successfully establish global brands in the Canadian market. With the power to create access to private or unique selling opportunities and influential consumers, POP provides a high-end entry point to the Canadian market. Our strategies include private trunk shows, cross-branding, pop-up shops and events, as well as linking brands with the relevant retailers or talent - whether VIPs in film, music or fashion. Founded by Vanessa Mulroney and Jane Hanrahan, who have a combined 20 years' experience in the British fashion industry, POP is built on the strength of industry know-how and connections. Vanessa and Jane have extensive experience servicing international luxury brands, giving them the perfect blend of expertise and insider knowledge.