PreciseTarget

PreciseTarget is the first data science and machine learning company to profile the Retail Buying Taste of every US consumer, enabling brands and retailers to better match their product assortments with customers. Based on unique data sets of more than 5 billion retailer-provided, SKU-level transactions, along with daily assortment updates from hundreds of major brands and retailers, PreciseTarget helps retailers identify high-quality acquisition audiences curated to their assortment while fundamentally protecting consumer privacy. Founded in 2016 by Rob McGovern, the celebrated entrepreneur who founded CareerBuilder, PreciseTarget is committed to helping retailers use consumer taste to acquire new customers, enrich existing customer relationships, and re-activate former customers.