Predicta

Predicta was founded in 1999 by three close friends and was one of the first internet startups in Brazil. Predicta saw the need for an ad network and quickly developed an ad server with a focus on analytics. By 2009, Predicta had the leadership on the market share on the ad server with innovative analytics technology driving the widespread adoption. As new ad networks emerged, such as Google's DoubleClick, Predicta began focusing more on analytics and customer segmentation.