The Preferential Brands Group

Preferential Brands Group understands the many frustrations and pitfalls brand owners face when trying to build or establish their brand in the UK market. In many cases they fall at the first hurdle without even securing a listing within their preferred customers. Our key strengths are in the development and building of selected brands in a variety of key categories. And by utilising our contacts and expertise across many industry sectors, we feel with the right focus and brand owner support, the team at Preferential Brands Group can deliver realistic expectations for any brand owner who is fully committed to succeed within the UK market. Our services include - access to experienced senior brand development managers, national salesforce, marketing, telesales, sampling teams, point of sale materials, corporate identity building, public relations / media and many other key aspects required to develop a brand into a success story within the UK. And by also utilising our in house design, embroidery and personalisation services, we can work with our clients to develop a corporate image for any brand in order to take it to market. Working with the Preferential Brands Group management team, we believe the money our clients would save on the recruitment of a salesforce and all the associated costs of office space, also allows the brand owner to put back investment in supporting and driving their brands forward where it matters. Our Group Sales Director having recently worked successfully as the Head of On Trade Sales for Halewood International Ltd, is fully aware of the pitfalls many brand owners face when taking brands to market in the UK. And having recently worked on the very successful launch and development of Crabbies Alcoholic Ginger Beer from its initial concept and then taking it market. He knows how important it is to work tirelessly on a brand in order to secure listings within the target customers. We are keen to discuss and work with selected brands requiring market presence in the UK and confident with the right plan, focus and awareness we can help a brand owner to achieve their goal.