Primary Venture Partners

Primary Venture Partners is a seed-stage venture capital firm focused on transformative NYC-based startups. Managed by co-founders and general partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position them for the journey from Seed to Series A and beyond. Primary's successes include seed investments in Jet.com, Ticketfly, TxVia and Coupang, and it counts some of New York's most promising recent startups - including Chief, Slice, Mirror, Ollie, Latch, Vestwell, Electric, Bravely, Shoptalk and HLTH - among its portfolio.