Pronokal

PronoKal is a multi-national company specialising in medical weight-loss treatments based on comprehensive, evidence-based programmes, with multidisciplinary support from professionals including doctors, nutritionists, and personal trainers. Although PronoKal has a well-established and custom-built patient management solution (PMS) within their European offices, the UK team needed to develop a more flexible stand-alone system which could replicate a significant amount of the European system functionality, but which would allow them to develop alternative management pathways as needed. They also required rapid deployment and sensible project and running costs. Philip says, "The CRM employed by the Spanish head office, was created by a developer in 2014 for PronoKal. Had this route been chosen, the result would have been suboptimal and the expense probably significantly greater than installing a configured solution using Dynamics 365. With the old system, I would just have been digging myself into an ever-deeper and more expensive hole. Dynamics 365 was created by Microsoft for the healthcare vertical and has everything we need, meaning that it can be configured to a bespoke structure for us. In addition, all system updates from Microsoft will automatically transfer to our cloud-based CRM."